Every 62 minutes, one person in the US dies of an eating disorder. With almost 30 million suffering from it, we feel this cause needs attention. So, we targeted what mattered to them the most. With the music and lyrics that give them a sense of belonging, we send a positive message and create awareness. With typography talking about their fear of ‘disappearing’, we put it on the most consumed products i.e. diet suppressants. We made a website to help the ones in need. By using something that’s close to them, we use typography to bring change.

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CO-CREATED WITH: 

Nagma Dhingra, Megha Unadkat

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