Maximalism is not a fad. It's a lifestyle. 

The challenge here was to live up to the hype created by Il Makiage's '100% High Maintenance B.' campaign.

We curated maximalist looks for unusual situations, signifying that true maximalism can't be confined to certain occasions.

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ACCOLADE: 

One Show Young Ones 2019

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CO-CREATED WITH: 

Nagma Dhingra, Siddhant Shelar, Ajay Gupta